CONCURRENT BREAKOUT SESSION

5. The Art of Direction: How to assign and art direct original illustration to bring distinction to your visual communications
Kelly McMurray, 2communiqué
Jodie Hein, Rapp Art

Original commissions not only enhance your stories, they make your communications unique and strengthen the brand alignment. But art direction is typically not taught in school. So how do you pick an illustrator or photographer for a story? What is the process like working with them? How can you make sure you get a final that will align with your vision? Creative Director Kelly McMurray and Artist Agent Jodie Hein will share their experiences to help you either jump into the world of original illustration or elevate your current practice.

Kelly has worked with hundreds of illustrators over her 30+ year career as an editorial designer. As a former Art Buyer, Jodie intimately understands the needs of her clients and has a knack for making any budget or timeline work.