CONCURRENT BREAKOUT SESSION

4. Creating Opportunities: Inspire Your Brand
Martyne Dubuc, HEC Montréal

In 2023, HEC Montréal launched a bold new brand identity, leveraging the opening of a state-of-the-art building and catering to a more diverse audience. This innovative rebranding effort was crafted entirely in-house, showcasing the School’s commitment to creativity and strategic thinking. Martyne Dubuc will share insights into the strategy, process, and implementation behind this transformative initiative, offering a behind-the-scenes look at how internal rebranding can redefine and inspire a brand's future.