KEYNOTE PRESENTATION

14. Creative Boot Camp
Stefan Mumaw, First Person

We typically think of creativity as an external force that we don’t control or an artistic talent that we don’t have. The reality is that creativity is a procedural, programmable characteristic of problem solving. It is a habit, and as such, creativity can be trained. We can improve creatively. All of us generate ideas and we do it every day. Some of us generate design or headline ideas for a client or maybe concept ideas for a new program or even activity ideas for our kids. If creativity truly is a habit, if it’s a skill that we can perform, that means we can control our own creative improvement. And Creative Boot Camp author Stefan Mumaw is going to prove it to you. He’ll not only show you what makes us all creative and what simple changes in our creative lives can have the greatest effect, he’ll run you through a series of creativity exercises that will prove that a few small creative steps will have you generating ideas in greater quantity and quality.