CONCURRENT BREAKOUT SESSION

11. Navigating the Jungle of AI: Unleashing Creative Potential at Universities
Katie Kelly & Deon Foster, Michigan State University

AI tools offer phenomenal possibilities, but they can be overwhelming. Where do you start? How do you integrate these tools into workflows within a university marketing team? We will share examples of AI in action within University Communications at Michigan State. We’ll provide example prompts and show our process for using AI in workflows for writing, design and distribution. We’ll also share information about our AI working group and how we developed guidelines for the use of AI in marketing and communications at MSU.