Concurrent Breakout Session
8. Beyond the Brochure: How AR Technology is Transforming Student Recruitment at Cal Lutheran
Michael DeTerra, California Lutheran University

Do you want to leverage augmented reality in your next marketing campaign or campus tour? Explore how California Lutheran University and Interactive Images/Eventshop have reimagined the admission experience by engaging their prospective students with augmented reality content. In this session, Michael DeTerra will share the team’s strategies and learnings one year into the university’s AR debut.